Fierce Pharma – Google’s dropping third-party cookies. Will pharma marketers need to adapt?
February 6, 2020
Google has decided to phase out third-party cookies. But what a great time to be in pharma, because we’ll adjust just fine – as VP Programmatic George Tarnopolsky told FiercePharma, we already have a “head start” in non-cookie campaigns.
Read more in the article here for details on what your brand should be doing to weather the change.