FiercePharma – How can pharma create positive brand bias? ‘Prime and prompt,’ agency says
October 9, 2019
Bias can be good, when it’s brand bias – the way that you can get people to positively respond to your brand. Expertly demonstrated at Digital Pharma East by Dr. Susan Dorfman, President, CMI Media, and Justin Freid, EVP, Managing Director, Growth and Innovation, priming and prompting can help get you there.
Check out the full FiercePharma article here.