How CMI Media Group Drove an Uptick in New Patient Starts by Bridging the Gap Between Patients and Providers

The Point of Care is a critical opportunity to engage with patients and HCPs, and a new blog article from the Point of Care Marketing Association (POCMA) spotlights the many wins that come from doing it right. The article details an award-winning campaign by CMI Media Group and Orgovyx that dove deep into the disconnect between perception and preference. Read the article here.