How consumer healthcare brands are adapting FMCG strategies

Drugs treating rare diseases are entering the market at a rapid pace, calling for a “seismic shift” in how we approach marketing. In a WPP Media POV focusing on CMI Media Group case studies and strategy, we can see that there’s often a gap in what agencies can provide to this incredibly sensitive and important group of patients, caregivers and physicians – but there’s hope. CMI has been able to close that gap with a combination of healthcare expertise and precision tools – heart and brain. Read more here.