Marketing & Pharma – 2025 Marketing Trends: Yes, It’s AI, But Also Direct to Patient, Influencers and Personalization

What should we expect in the world of healthcare marketing in 2025? A new trend piece in Marketing & Pharma points to a wide variety of ideas. CMI’s video lead Toby Katcher notes the impact of AI on personalized digital experiences, and CMI’s point of purchase lead Jacob Harrison says that the rise of the influencer will continue to impact patients and HCPs alike on social media. See the full article here.