Marketing & Pharma – Social Status: How Pharma and Health Care Marketing Works On Social Media

As we look back over the past year, even getting a little nostalgic, it’s interesting to pause and consider how social media for pharma has evolved. In this new article, social media experts including our very own Alexandra Gilson and Walter Schmidli share a reflection on how pharma has steadily increased strategic usage of social media to support and engage consumers and HCPs. This of course includes TikTok, Facebook and Instagram, which are used heavily for health information. Read the full article here.