MM+M – Hoop Dreams: Women’s Basketball Drives Slam Dunk Results for Pharma Brands

In this new MM+M article, the leads for our Sports Marketing Center of Excellence Melanie Lysaght, Director of Innovation, and Kelly Erwine Morrison, Group SVP, Engagement Strategy, share the fandom for March Madness is a huge market to tap into, and this is the ideal time. Read the full article here.