MM+M – Pharma’s health equity awakening

The importance of inclusion and diversity has been a hot topic – now that we’re all aware, is our industry taking action? That’s the focus of this new MM+M article and things seem optimistic. Stepping up efforts to ensure representation within our walls as well as in how our clients reach out to multicultural audiences are two major areas of focus. As CMI Media Group President Dr. Susan Dorfman says in the article, “…marketers are taking the time to understand people better and gain a more precise understanding of the patient journey.”