PARTNER INTERVIEW: CheckedUp

In this Partner Interview sponsored by CheckedUp, Rich Springham is joined by Jason Dennie, Chief Operating Officer at CheckedUp, and Ari Wexler, Executive Client Lead at CMI Media Group, to discuss how point-of-care media is evolving as a trusted, measurable channel within the healthcare marketing mix. Together, they explore why independent accreditation, transparency and robust measurement are becoming increasingly important as advertiser expectations continue to grow. Watch the interview here.