Pharma Media at Fierce Pharma Week 2026

Agility and Fierce Pharma Week was so full of important insights that it can be hard to know where to look; luckily a new article by Solli includes a callout from Cliff Covey, EVP, Activation-Platforms & Partnerships. Cliff shares a synopsis of what he saw as a key takeaway, including that “through AI the ability to combine, understand and activate that data in platforms is what will give us the ability to truly deliver on the promise of Omnichannel, providing our audiences with experiences that meet them in their moments of need.” Read more (and see photos) in the article here.