PM360 – 3 Trends Driving Demand for Audience Quality and Scale

How do you reach and engage multiple audience segments? It’s all about the data – in a new PM360 article focusing on trends in audience engagement, Veeva experts tapped Anna Cammisa, our Director of Business Insights, for her counsel. Anna noted that finding patients at different stages in their journey needs “different data sources and different targeting methodologies.” Read the full article here.