PM360 – Seeing the Forest and the Leaf: What the Hot Topics at Digital Pharma East Tell Us About the Future of Pharma Marketing

October 30, 2019

“This year Digital Pharma East was what Digital Pharma East is always about—how pharma marketers can make an impact with the latest tools and techniques to really move the needle for their brands,” Carly Kuper, SVP, Public Relations & Corporate Communications writes, “[but] what was different this year was a parallel focus on two very different but very related areas.” Kuper continues to explain the connection between the massive – pools of data, and the minute – the individuals we’re targeting.

Check out Carly’s full feature here.