Smarter Search, Deeper Connection: What the Future of Search Really Means for Brands

It’s the question on every marketer’s mind, and at the recent DHC x Google Summit, leaders from Google, Genentech, and CMI Media Group tackled it head-on: in a world of generative AI and rapidly changing user behavior, is paid search still effective? And is the brand website still relevant? 

The short answer, delivered with confidence by the panel, is a resounding “yes and yes.” The reality is, search isn’t dying; it’s entering a period of massive growth and evolution. Last year alone saw a 9% year-over-year growth in health-related search opportunities and a 15% growth for pharma brand websites. 

This isn’t a moment of decline. It’s a moment of change, and for marketers ready to adapt, it’s a moment of incredible opportunity. 

To view the full article from WPP, click here.