solli – Point of Care Media is Essential – Not Optional

A new article for solli written by Christine Mormile, Director, Engagement Strategy and co-lead of our POC Center of Excellence, offers an excellent backgrounder on the importance of Point of Care (POC). In today’s cluttered media environment, POC is vital for reaching healthcare professionals, patients, and caregivers during critical decision-making moments. POC, encompassing clinics, pharmacies, and telehealth, drives script lift, builds trust, and supports communities. Opportunities span wallboards, EHR messaging, and AI-powered tools. While measurement is complex, POC consistently delivers high ROI. Christine recommends not to let cost concerns hold you back; transparency with partners unlocks scalable campaigns. Read the full article here.