solli Summit 2026

solli has released its report covering the recent Summit which took place in NY in March. The synopsis covers all of the top content shared, highlighting takeaways from Susan Dorfman, CEO, as she articulated that AI should be seen as a tool to scale us by enhancing existing capabilities rather than inciting fear. In her fireside chat with Larry Dobrow, Susan spoke to the importance of human judgment and thoughtful application of AI. Perhaps what resonated most was the shift from the word patient ‘journey’, as she emphasized that journeys are fun, but when a person is faced with diagnosis they are not having fun but rather navigating a path they do not want to be on. Through the power of communications, marketers can offer hope. Read the entire report here.