solli – The Evolution of Point of Purchase: New Opportunities for Brands to Reach Patients and Prescribers

The last few years have shifted ways in which patients, caregivers and prescribers engage with retail environments. In this article, Jacob Harrison, Director, Point of Purchase, explores the evolution of PoP since the Covid-19 pandemic, taking into account new challenges and trends across the retail pharmacy landscape. This thought piece provides forward-thinking opportunities for health brands to engage with their key audiences in digital and in-store environments, along with insights across channel use to meet audiences where they are online and in-store.