The biggest marketing trends to look out for at Fierce Pharma Week 2026

Check out this MM+M article focusing on the trends that the conference will cover. It highlights the top trends emerging from Fierce Pharma Week 2026, focusing on pharma marketers’ shift from AI hype toward strict data governance, accuracy, and true patient-centric omnichannel strategies. It also details the industry’s push for authentic, creative storytelling and the ongoing ad spend migration from traditional linear TV to Connected TV (CTV).