The biggest marketing trends to look out for at Fierce Pharma Week 2026

MM+M reports on the key pharma marketing trends heading into Fierce Pharma Week, highlighting an industry-wide pivot from AI hype toward governance, accountability, and measurable omnichannel impact. Eugene Lee, Group President for Specialty Communications at CMI Media Group, emphasized that marketers need to prioritize AI accuracy, completeness, and brand safety over unreliable web data. Read the full article from MM+M here.