Think Global, Act Local: Mastering Pharma Media Strategy Across Markets

In partnership with solli, CMI Media Group’s Global team explores how global, regional, and local teams collaborate to create effective pharma media strategies across diverse markets. Learn how to balance global consistency with local regulations, culture, media environments, and audience behaviors—while strengthening collaboration through clear frameworks, feedback loops, shared KPIs, and cross-market learning. CMI’s Matt Durham, VP, Global Engagement Strategy, guides us on this relevant topic. Access the tools here and reach out to CMI to learn more.