Virtual Care and Pharma: A Roadmap for Brands, Marketers, and Leadership

 A recording of the popular DHCG webinar “The Future of Patient Engagement” is now available here. Featuring CMI Media Group’s Meredith Schwartz, VP, Communications Planning, as well as experts from AstraZeneca, Populus and practicing physician Dr. Iqra Aftab, the focus is on how virtual care has shifted and actionable learnings. Patient trust in virtual care is high, yet 57% physicians polled in DHCG’s research share that they rarely or never see pharma messaging in those environments. This webinar reviews DHCG’s findings and provides recommendations on what pharma marketers should do to address those barriers.