What CMI Media Group sees next for AI in pharma marketing

At the Fierce Pharma Engage event, Jose Ferreira, Chief Product Officer, explained that AI is transforming pharmaceutical marketing by enabling smarter planning, scalable content personalization, and uncovering unexpected insights, while still requiring human oversight to guide strategy and maintain trust. He emphasized that brands break through by delivering hyper-personalized, value-driven experiences in real time, using AI to orchestrate consistent, meaningful engagement across every customer touchpoint. Watch the full interview here.