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This will not be your average Monday!
Join us for this invite-only, exciting afternoon of ideating, inspiration, networking, happy hour, and more! Meet in-person with your CMI Media Group and Compas leads to discuss opportunities and predictions for 2025, and enjoy a bit more of Philadelphia.
You can expect an energizing atmosphere of networking and discussion around what will change the healthcare marketing game in 2025. It’s a great way to kick off Digital Pharma East for anyone planning to attend.
Venue
The Pennsylvania Academy of the Fine Arts
118-128 N Broad St, Philadelphia, PA 19102
Valet parking will be available onsite.
Katie Couric
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Katie Couric
Katie Couric (@katiecouric) is an award-winning journalist and #1 New York Times best-selling author of her memoir, Going There, which was published in October 2021. She is also a co-founder of Stand Up To Cancer (SU2C). Since its launch in 2008, Stand Up To Cancer has raised almost $800 million to support cutting-edge collaborative science and its research has contributed to nine new FDA approved therapies.
In 2017, she founded Katie Couric Media (KCM), which has developed a number of media projects, including a daily newsletter, a podcast, digital video series and several documentaries. KCM works with purpose driven brands to create premium content that addresses important social issues like gender equality, environmental sustainability and mental health.
Previous documentaries produced by KCM include: America Inside Out with Katie Couric, a six-part series for National Geographic; Gender Revolution: A Journey with Katie Couric, for National Geographic; Under the Gun, which aired on EPIX; and Fed Up, available on iTunes, Amazon and YouTube. Couric was also the executive producer of Unbelievable on Netflix and is developing other scripted projects.
Couric was the first woman to solo anchor a network evening newscast, serving as anchor and managing editor of the CBS Evening News from 2006 to 2011 following 15-years as co-anchor of NBC’s Today show. She also hosted a syndicated show and served as the Yahoo Global News Anchor until 2017.
She has won a duPont-Columbia, a Peabody, two Edward R. Murrows, a Walter Cronkite Award, and multiple Emmys. She was twice named one of Time magazine’s 100 most influential people and was a Glamour Magazine woman of the year three times. She has also received numerous awards for her cancer advocacy work; honored by both the Harvard and Columbia schools of public health, the American Cancer Society and The American Association of Cancer Researchers.
In addition to Going There, Couric is also the author of two children’s books and The Best Advice I Ever Got: Lessons from Extraordinary Lives.
Kimberly B. Davis
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Kimberly B. Davis
Kimberly B. Davis currently serves as Senior Executive Vice President, Social Impact, Growth Initiatives & Legislative Affairs at the National Hockey League, and as the President of the NHL Foundation. In her capacity as a senior executive, Kim reports directly to NHL Commissioner Gary Bettman and focuses on attracting, developing and retaining fans – with a specific focus on multi-cultural audiences – through culture, youth participation, and social impact initiatives. As President of the NHL Foundation, she leads strategic funding and philanthropic investments aimed at community development, health and wellness, and promoting diversity and inclusion within the sport across North America.
Daniel Nadler
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Daniel Nadler
Daniel Nadler is the Founder of OpenEvidence, the world’s fastest-growing medical search engine. Nadler, who received his PhD from Harvard, previously founded the most valuable artificial intelligence company ever acquired, Kensho Technologies. Kensho’s first investor was Google. In 2017, at Davos, Kensho was named by the World Economic Forum as “one of most innovative and impactful technology companies in the world”. In 2018 Kensho became, according to Forbes, the most valuable privately owned artificial intelligence company in history when it was acquired by S&P Global for $700 million.
Kelly Cervantes
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Kelly Cervantes
KELLY CERVANTES is an award-winning writer, speaker, and advocate best known for her blog Inchstones and USA Today bestselling book, Normal Broken: The Grief Companion for When It’s Time to Heal But You’re Not Sure You Want To. She has been published in the Chicago Tribune, Cosmopolitan, and Fortune as well as featured on MSNBC, NY Times, and CNN. She sits on the boards of CURE Epilepsy and The Undiagnosed Diseases Network Foundation and hosts CURE Epilpsy’s podcast, Seizing Life. Born and raised in the Midwest, Kelly resides in Maplewood, NJ, with her husband, Miguel Cervantes, their children, and dogs, Tabasco and Sriracha.
Reggie Butler
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Reggie Butler
Founder and CEO, Performance Paradigm
Reggie Butler is a highly sought-after keynote speaker, facilitator, and coach, known for improving work cultures and impacting hearts and minds worldwide. Using experiential design, he delivers immersive experiences that engage people in ways that are meaningful, thought-provoking, and transformative. Reggie’s expertise lies at the intersection of business and humanity, driving real change for both people and the organizations they represent.
With over 30 years of experience, Reggie has trained over 1.5 million humans (in-person, and virtually) across various industries, including tech, financial services, healthcare, transportation, communication, and hospitality. His experience runs through talent and culture, organizational development, executive coaching, high-performing teams, belonging, and leadership effectiveness. He facilitates experiences and dialogues focused on how we can collectively improve the human condition, starting with the people we are most proximate to every day, with outcomes focused on the systems those humans create.
A learning architect and former adjunct professor, Reggie graduated from Washington University in St. Louis with a double major in Theater and Music and holds a Masters in Educational Administration from Xavier University in Cincinnati.
Oz Demir
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Oz Demir
Oz is the Head of Digital Marketing at Genentech. He has been in the healthcare industry for more than 15 years with previous roles at Novartis, Bayer and Pfizer. Oz is recognized in the industry with multiple media appearances, and multiple awards including a recent 40 under 40 award, PM360 Elite Award for being a Digital Crusader – The Streaming Marketer, and an MM&M Top 40 Transformer for his work around transforming how the industry leverages digital to make a difference. Oz has a BA in Computer Science and Engineering, received an MBA while he was working at Pfizer, and pursued his PhD in Marketing while working at Bayer.
Dr. Susan Dorfman
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Dr. Susan Dorfman
Dr. Susan Dorfman, President & CEO, CMI Media Group
Dr. Susan Dorfman is the President & CEO of CMI Media Group, a WPP agency, the leading strategic media planning agency serving the life sciences Industry. She is responsible for the growth and future direction of the agency, with a strategic focus on integrated HCP/consumer data-backed interactions on a global scale. She has immense experience in promotional strategy development, omni-channel/multi-channel media and relationship marketing, customer insights, and media innovation built to reach, engage, and deliver a return on investment. Susan lives and dreams data. Her passion is transforming data into actionable and measurable tactics that ultimately leads to reaching her clients’ audiences down to the individual level.
Susan is unstoppable in her quest to provide the most actionable strategies to our clients. She provides vision and leadership to both clients and her staff; she has a knack of concepting and nurturing innovative ideas that turn into viable products that make a real impact in the marketplace.
Mentorship and DE&I is a priority to Susan. As part of this, she is the executive sponsor of PLUS+, the LGBTQ ERG, and for Shalom, the Jewish ERG, for CMI Media Group and Compas.
She is a Doctor of Health Administration, co-author on the definitive guide to EHRs, and an industry speaker with strong connections to the healthcare and life sciences industries. She has been the recipient of several industry honors including: PharmaVOICE 100, PM360 ELITE, HBA Rising Star, MM+M Innovation Catalyst, the Campaign 40 Over 40 Award, MM+M Pinnacle Award and the Campaign Female Frontier Award.
Nicole Woodland-DeVan
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Nicole Woodland-DeVan
As President of Compas, Nicole is responsible for providing strategic leadership for the agency by working with the CEO and Executive Team to establish long-range goals, strategies, plans and policies. Nicole leads the oversight of Compas Buying Services and Supplier Partner teams and will be ultimately responsible for operationalizing and managing new buying categories and services as they are commercialized.
Beginning her career with Compas over 20 years ago as an Account Manager, Nicole has had a significant impact on the company. She has risen through the ranks in roles such as Marketing Manager and Executive Director of Promotional Media where she led the organization’s Promotional Products business unit for several years, growing its revenues to over $27m annually. Nicole and her team have transformed the Compas Buying organization, resulting in record-high performance. As Executive Vice President, Buying Services, her stewardship of the Supplier Partner Team elevated Compas as the premier partnering organization in the pharmaceutical industry.
Nicole led CMI Media Group and Compas in the launch of AdMission™, the healthcare industry’s first HCP-focused programmatic offering. In her most recent role of Chief Organizational Effectiveness Officer, she ensured Compas was pulling through and delivering on key organizational initiatives and operating at maximum efficiency.
Nicole is Six Sigma Certified and has been recognized as an innovator with the PharmaVOICE 100 award, and honored as an HBA Rising Star and SmartCEO Brava Award. Nicole is a frequent volunteer with a position on the Rider University Alumni Board and fundraises for local charities.
Justin Freid
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Justin Freid
Justin works at the intersection of people, technology and data to fuel growth. During his tenure at CMI, he has been instrumental in the growth of the company’s award-winning media capabilities and guides the evolution of the agency’s services across the globe. By keeping a pulse on consumer behavior and advancements in technology, he readies the agency to take advantage of the ever-changing landscape.
Prior to joining CMI Media Group, Justin held positions at various SaaS tech start-ups and performance focused advertising agencies. Justin is widely recognized for this thought
Amanda Richman
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Amanda Richman
Amanda Richman is a trusted leader in the advertising and media industry, renowned for accelerating digital growth and driving inclusive culture at global networks including WPP, Publicis, Interpublic and Time Warner.
Currently, Ms. Richman is a leader within Microsoft Advertising, serving as Vice President of the Global Media Sales. Currently, Ms. Richman is a leader within Microsoft Advertising, serving as Vice President of Global Media Sales. This 700+ sales team empowers brands and agencies around the world to reach their business goals through Microsoft Advertising’s portfolio of search, display, video, audience and tech products.
Prior to joining Microsoft, Ms. Richman served as North America CEO of Mindshare, leading an agency-wide transformation that aligned seven offices and 1500 colleagues around a new vision for growth, integrated operating model, and connected data and commerce capabilities. Prior to Mindshare, she served as the U.S. CEO of Wavemaker, where she led the merger of two GroupM companies into a modern media agency, winning $1B in media billings.
Ms. Richman currently serves as Executive-in-Residence at the Interactive Advertising Bureau (IAB) and Progress Partners, while also contributing her expertise as Board member to independent agency Wpromote and Reisenbach Philanthropies.
Her commitment to empowering women in digital marketing has earned numerous industry honors, including New York Women in Communications ‘Matrix Award’, UJA’s ‘Industry Titan Award’, and Campaign’s ‘Female Frontiers Award’.
Ms. Richman earned a Bachelor of Arts in Business Administration and English at Concordia College, and a Masters of Science in Integrated Marketing Communications at Northwestern University.
Nadia Khatri
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Nadia Khatri
Nadia has a decade of experience in the health marketing space. Outside of strategy and planning, Nadia specializes in seeking new and innovative opportunities for brands across all pharmaceutical categories. She has made a habit of applying a wide lens to her work, looking for connections across siloed functions (i.e. media, engagement, creative, measurement, etc.), building integrated models for execution, and finding simple solutions for complex problems. She values integrity in team development and team relationships, aiming to lead by example, both professionally and personally. She is curious about what’s next, and frequently wonders how major market disruptions will shape our future. She is currently pursuing a doctoral degree at Drexel University, anticipating graduation in early 2025. When she is not working, she enjoys studying and creating art, Googling things, and spending time with her fiancé, Jared and their dogs, Lily and Max.
Brian Herbst
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Brian Herbst
Brian Herbst is Executive Vice President, Chief Media & Revenue Officer for the National Association for Stock Car Auto Racing (NASCAR) where he leads the sport’s sales vertical and global media business. He also oversees the award-winning NASCAR Productions group, radio broadcaster Motor Racing Network, and the Racing Electronics at-track scanner business.
In 2023, Herbst spearheaded negotiations that secured landmark broadcast rights agreements for NASCAR commencing in 2025 with three new partners – Amazon’s Prime Video, TNT Sports (a division of Warner Bros. Discovery) and The CW Network – joining incumbents FOX and NBC. The seven-year partnerships offer a strategic balance of traditional and emerging viewing platforms while providing the entire NASCAR industry with financial stability and positioning the sport for continued success.
Under Herbst’s leadership, NASCAR’s international media footprint has expanded to over 190 countries & territories and a record-high 36 languages through long-term partnerships with TSN and IMG. Furthermore, Herbst spearheaded the development of NASCAR’s over-the-top efforts, which currently include more than 350 races a year on FloSports. He also oversaw NASCAR’s entry into the sports betting space.
Additionally, Herbst led efforts to build a state-of-the-art NASCAR Productions facility in Concord, N.C., featuring seven control rooms, three studios and more than 125 employees. The new facility, which opened in 2024, allows NASCAR to produce more live events – which have nearly tripled in recent years – and create more original, non-live programming.
Before moving into his role on the media side in February 2015, Herbst worked for NASCAR’s digital arm, NASCAR Digital Media, where he was responsible for securing new digital partnerships, syndicating content outside NASCAR’s digital platform, and managing NASCAR’s digital rights agreements.
Herbst joined NASCAR in 2005 and spent his early years at NASCAR in the company’s Licensing & Consumer Products division where, in various roles, he managed the e-commerce business, cultivated new licensing relationships for the industry, and rolled out multiple retail programs to support the sale of licensed products.
Herbst was named to SportsBusiness Journal’s 2020 “40 Under 40” class and was also honored as one of publication’s “Power Players” in Sports Betting in 2019. Herbst serves on the board of The Jack Fanning Memorial Foundation: Angels for Autism, a New York-based charity that raises money for autism.
Julie Hurvitz Aliaga
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Julie Hurvitz Aliaga
Julie Hurvitz Aliaga is EVP, Innovation, Content and Partnerships, expanding CMI Media Group’s intelligence offering, building out unique partnerships and creating a differentiator in the content and creative space. Julie is known for her skill in building on vision, having previously led the company’s social media practice and having grown it in just 5 years from a team of 4 to the largest in the Philadelphia area, a team of 75+ dedicated social media strategists. Incorporating social intelligence with paid social strategy, Julie brings her passion for healthcare along with her 15+ years of experience across a wide variety of industries including fashion, non-profit, technology, and consumer goods. CMI Media Group specializes in healthcare, and Julie’s innovation-focused leadership has brought many firsts to the industry, including pharma-firsts with companies like Twitter, LinkedIn, Instagram and Reddit. Julie’s strengths lie in mentorship, client relationships, innovative ideation and strategic business growth. In 2020 she was a featured speaker at Social Media Day and was awarded the PM360 ELITE Award in the Transformational Leader category as well as the Healthcare Businesswomen’s Association Rising Star Award and the MM+M Women to Watch Award.
Mark Pappas
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Mark Pappas
Pappas is a catalyst within CMI Media Group to spark and drive innovation forward. He is responsible for bringing new and unique opportunities to clients and works alongside partners to create new offerings, keeping on the cutting edge of technology, media and advertising. Mark has been shaping CMI Media Group’s sports marketing offering connecting all major sports leagues with brands to form unique, genuine partnerships. Part of his role is as an ambassador for CMI Media Group innovation via regular POVs, whitepapers and onstage presence at major industry events. He has been responsible for many firsts for the pharma marketing industry while at CMI Media Group, stemming from his strong relationships with leading emerging media companies and pharma clients paired with his early-adopter mentality and passion for technology. Mark has worked in digital marketing and emerging media for over 16 years, including 15 years in the pharmaceutical industry working on a wide range of products from OTCs to biologics. Mark has experience in launching portfolios for multiple clients across many therapeutic areas ranging from immuno-oncology to biologic therapies and beyond.
Timothy Tiutan, MD
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Timothy Tiutan, MD
Timothy Tiutan, MD aka “Dr. Tim” is a board-certified internal medicine physician, influencer, and media personality based in NYC. He is passionate about empowering others to live healthier lives through his unique style of “edutainment” on topics relating to health, nutrition, cancer prevention, and overall well being. With over 1.5 million followers on social media, his followers gravitate towards his expertise combined with his genuine, relatable persona. As a practicing physician at the top cancer institution in the United States (Memorial Sloan Kettering Cancer Center) and as an Assistant Professor at one of the premiere medical schools in the world (Weill Cornell Medical College), Dr. Tim has become a leader for the general public and other healthcare providers as one of the most credible and trusted names in medicine. Follow him on social media at @doctortim.md for more!
Dan Wygal
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Dan Wygal
Dan leads the US Corporate & Government Affairs team and is responsible for communications, government affairs, policy and patient advocacy across AstraZeneca’s BioPharmaceutical Business Unit and Oncology Business Unit. He serves as a member of the US Leadership Team.
Before assuming his current role in 2023, he was Country President of AstraZeneca Ireland since 2021. Dan joined AstraZeneca in 2004 and has held various leadership roles, including Executive Director, Value Strategy within the US Market Access Team, where he oversaw the development and delivery of innovative value strategies, gross-to-net contract, and channel strategies for US Oncology and BioPharmaceutical Business Units.
Additionally, he held roles within Market Access, Marketing, and Sales Leadership at AstraZeneca, MedImmune, and GSK. Dan holds a Bachelor of Science Degree, Business, from the State University of New York, Oswego.
1:00 PM
Arrival and Registration
Attendees can check in at the registration tables located in the front lobby.
1:20-1:25PM
Welcome Remarks
1:25-1:30PM
Opening Remarks by Katie Couric
1:35-2:05PM
Disrupting Healthcare Communications
2:10-2:35PM
Keeping Patient Centricity at the Core of AI and Tech Evolution
2:35-2:40PM
AMO Announcement, Jose Ferreira, Oleg Korenfeld
2:40-3:10PM
Breakout Session #1
3:10-3:40PM
Networking Break
Hors devours and beverages will be provided.
3:45-4:10PM
Changing the Game: Developing Unique Partnerships in a Regulated Industry to Deliver Patient Success
4:10-4:35PM
Breakout Session #2
Breakout sessions will be located throughout the venue.
4:35-5:30PM
Centering on Belonging Keynote with Reggie Butler
Hors devours and beverages will be provided.
5:35 PM
Closing Remarks
5:30-6:30PM
Happy Hour Sponsored by Swoop
Closing remarks accompanied with food stations and open bar.
Where is the event being held?
Pennsylvania Academy of the Fine Arts
118-128 N Broad St, Philadelphia, PA 19102
When is the event?
Monday, September 9th, 1pm-6:30pm
If I register online, how do I collect my badge?
There will be a registration desk inside the main lobby of the venue.
I have special accessibility needs/dietary requirement; can you accommodate me?
The menu will offer a variety of choices to support dietary needs.
Is there a dress code for the event?
Business casual attire.
Where can I find information about the event agenda and schedule?
On the event website or contact your account lead.
What parking arrangements are available at the venue?
Complimentary valet will be available at the front of the venue. Validated parking is also available.
Where do I go to check in?
The registration desk.
Where is the keynote located?
On the second floor, Annenberg Gallery.
Are there breakout sessions? Where can I find information about them?
Breakout sessions will be listed in the agenda.