Consider your business needle moved.
Every non-personal promotion plan (NPP) we customize starts with our ability to ADAPT™-that is, to use our proprietary Audience-Driven Agile Planning and Targeting system to better reach audiences within the health constellation. We use ADAPT™ to generate optimal media plans with high reach along multi-channel touchpoints. That's how we drive those most likely to prescribe to action.
Consider your strategy strengthened.
For brands looking to engage one-to-one with patients and healthcare professionals, we have the ability to Empower™. Our CMI Media Group-developed planning tool is the industry's first conclusive, people-based data and technology platform. It gives us the ability to centralize and integrate consumer and prescriber data so that we can deliver the most effective media strategies-at scale-with clarity and intention.