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Happy Hour Sponsor

This will not be your average Monday!

Join us for this invite-only, exciting afternoon of ideating, inspiration, networking, happy hour, and more! Meet in-person with your CMI Media Group and Compas leads to discuss opportunities and predictions for 2024, and enjoy a bit more of Philadelphia.

You can expect an energizing atmosphere of networking and discussion around what will change the healthcare marketing game in 2024. It’s a great way to kick off Digital Pharma East for anyone planning to attend.

Venue

Vie by Cescaphe
600 North Broad Street
Philadelphia, PA

Valet parking will be available onsite.

Click photos for bios

Zack Kass

Zack Kass

Zack Kass is a highly respected figure in the field of technology and innovation. He currently serves as the GTM (Go-To-Market) Lead at OpenAI, one of the world’s leading artificial intelligence organizations.

After completing his degree, Kass began his career as a software engineer, working for several prominent technology companies. He quickly established himself as a talented and innovative thinker, known for his ability to solve complex problems and develop cutting-edge solutions.

As his career progressed, Kass became increasingly interested in the field of artificial intelligence, recognizing its potential to revolutionize everything from business to healthcare to transportation. He joined OpenAI in 2017, where he has played a key role in driving the organization’s growth and success.

As GTM Lead, Kass is responsible for developing and executing OpenAI’s go-to-market strategy, working closely with key stakeholders to identify new opportunities and drive growth. He is also responsible for managing relationships with customers, partners, and investors, helping to build and maintain OpenAI’s reputation as a world-class organization at the forefront of AI research and development.

Kass spends a lot of his time consulting Fortune 1000 C suite, politicians, and other global leaders on their AI strategies, and he has presented in dozens of board meetings. He believes the future is full of hope and abundance, but it’s dependent on the safe and effective adoption of AI. He brings energy, optimism, and humor to his presentations, and welcomes earnest Q&A.

Dr. Susan Dorfman

Dr. Susan Dorfman

Dr. Susan Dorfman is the President & CEO of CMI Media Group, a WPP agency, the leading strategic media planning agency serving the life sciences Industry. She is responsible for the growth and future direction of the agency, with a strategic focus on integrated HCP/consumer data-backed interactions on a global scale. She has immense experience in promotional strategy development, omni-channel/multi-channel media and relationship marketing, customer insights, and media innovation built to reach, engage, and deliver a return on investment. Susan lives and dreams data. Her passion is transforming data into actionable and measurable tactics that ultimately leads to reaching her clients’ audiences down to the individual level.

Susan is unstoppable in her quest to provide the most actionable strategies to our clients. She provides vision and leadership to both clients and her staff; she has a knack of concepting and nurturing innovative ideas that turn into viable products that make a real impact in the marketplace.

Mentorship and DE&I is a priority to Susan. As part of this, she is the executive sponsor of PLUS+, the LGBTQ ERG, and for Shalom, the Jewish ERG, for CMI Media Group and Compas.

She is a Doctor of Health Administration, co-author on the definitive guide to EHRs, and an industry speaker with strong connections to the healthcare and life sciences industries. She has been the recipient of several industry honors including: PharmaVOICE 100, PM360 ELITE, HBA Rising Star, MM+M Innovation Catalyst, the Campaign 40 Over 40 Award, MM+M Pinnacle Award and the Campaign Female Frontier Award.

Justin Freid

Justin Freid

Justin Freid, Chief Media & Innovation Officer, CMI Media Group

Justin works at the intersection of people, technology and data to fuel growth. During his tenure at CMI, he has been instrumental in the growth of the company’s award-winning media capabilities and guides the evolution of the agency’s services across the globe. By keeping a pulse on consumer behavior and advancements in technology, he readies the agency to take advantage of the ever-changing landscape.

Prior to joining CMI Media Group, Justin held positions at various SaaS tech start-ups and performance focused advertising agencies. Justin is widely recognized for this thought leadership, and has been honored as a MM+M 40 Under 40, PharmaVOICE 100 and PM360 ELITE.

Jennifer Lynn Robinson

Jennifer Lynn Robinson

Jennifer Lynn Robinson, Esquire is a professional speaker. Her expertise is in strategic networking, communications, leadership, resilience, and workplace relations. Jennifer gave a TEDx talk in June 2020. She is a media contributor who has been featured both locally and nationally. Some of her media coverage includes Cheddar, CBS, NBC, PHL17, FOX, Forbes, The Huffington Post, Thrive Global, Chicago Tribune and Philadelphia Magazine. Jennifer is also a contributor for Entrepreneur Magazine. She teaches Business Communication at The Wharton School.

Jennifer was named the Top Small Business Influencer of 2018 (Fit Business), one of the 45 Philly Business Influencers to Follow on Twitter 2018 (Philadelphia Magazine), “Best Networker” 2018 (Philly Current Magazine), and “Power Woman” 2017 (Main Line Today). She was featured as one of “Philly’s Faces” by the Jewish Exponent in July 2020.  Jennifer was named “Marketer of the Year” in 2021 by Empowering Women in Business & Industry. Most recently, Jennifer won the world title and was crowned Mrs. Classic Universe 2022-23.

Jennifer received her Bachelor of Arts from Haverford College and her law degree from Villanova School of Law. She holds certifications in Event Planning, Non-Profit Management, Social Media Marketing, Diversity & Inclusion, Hospitality & Tourism and Conflict Resolution. She is also a certified virtual presenter. Jennifer lives outside Philadelphia, PA with her husband Walter and their two rescue dogs, Jake and Lilly.

You can learn more at purposefulnetworking.com and follow Jennifer at @areyounetworked on Twitter or Instagram.

Dr. Brian Roper

Dr. Brian Roper

Dr. Brian Roper is a physician, pharmacist and medical technology inventor.

Dr. Roper was raised and educated in the Linden NJ public school system. He completed his pharmacy degree from Long Island University’s College of Pharmacy in Brooklyn at 23 years old; and subsequently his medical studies at the New Jersey Medical School of UMDNJ in Newark. During his college days, he pledged Alpha Phi Alpha Fraternity, Inc. at Hofstra University.

Dr. Roper has been practicing Internal Medicine in his private practice in the Jersey shore area for over 20 years; as well as medical consultant work for 5 Monmouth county nursing homes, assisted living facilities and adult daycares.

In addition, he is the creator and patent holder of TIDAmed “tee da med” (The Interim Doctor App); a smart device application that allows patients to remotely and privately connect with doctors for minor ailments

Dr. Roper remains active with his fraternity through Newark’s Alpha Alpha Lambda chapter. His love and respect for God and science are the cornerstones of his life.

Jason Xenopolous

Jason Xenopolous

Jason is an award-winning Chief Creative Officer, filmmaker, and entrepreneur whose creative ventures have spanned all areas of media from film & TV to advertising, music, and the Internet.

He currently serves as the Global Chief Creative Officer for WPP Ford and the Regional Chief Creative Officer for VMLY&R North America.

Jason is widely regarded as a pioneer in digital marketing and branded entertainment and he was ranked in the Top 25 most awarded Chief Creative Officers globally in The Drum’s 2023 World Creative Rankings.

Among Jason’s entrepreneurial ventures, he co-founded NATIVE in 2010, which rapidly grew to be Africa’s leading digital agency before being acquired by WPP. Under Jason’s leadership NATIVE (now VMLY&R South Africa) won hundreds of awards, including being named Cannes Lions Entertainment Agency of the Year.

In addition to his creative awards, Jason was named All Africa Entrepreneur of the Year by CNBC and Entrepreneur of the Year at the ABSA Jewish Business Achiever Awards.

Jason has published numerous articles, essays and opinion pieces on storytelling, philosophy, creativity, and business, including having co-authored the book, The Art of Branded Entertainment, which appeared on the Amazon Best Sellers list.

Jason regularly judges award shows including Cannes Lions, Effies, NY Festivals, Andy’s, and Dubai Lynx (where he served as the president of the Branded Entertainment jury).

Jason is a 5th Dan Black Belt in Tae Kwon Do and the proud father of teenage triplets.

1:00PM

Arrival and Registration

Attendees can check in at the registration tables located in the front lobby.

1:20-1:25PM

Welcome Remarks

  • Susan Dorfman, President, CEO, CMI Media Group
  • Jim Woodland, CEO, Compas

1:30-2:00PM

Keynote by Zack Kass

2:05-2:30PM

Fireside Chat with Zack Kass – The Impact of AI on Media Planning and Buying

Moderator: Justin Freid, Chief Media and Innovation Officer, CMI Media Group and Compas

2:35-3:00PM

Breakout Session #1

Breakout sessions will be located throughout the venue.

3:05-3:30PM

Networking Break

Hors devours and beverages will be provided.

3:35-4:00PM

Panel – The Power of Health Communications & Technology

  • Jennifer Robinson, Motivational Speaker, Purposeful Networking
  • Dr. Brian Roper, Founder & President of The Interim Doctor App
  • Andres Diaz, Executive Director, Head of Experience Services & Digital Innovation, Genentech
  • Moderator: Melissa Barnhart, Chief Client Officer, CMI Media Group and Compas

4:05-4:30PM

Breakout Session #2

Breakout sessions will be located throughout the venue.

4:35-5:00PM

Networking Break

Hors devours and beverages will be provided.

5:00-5:25PM

Fireside Chat – Moving at the Speed of Conscience: The Opportunities and Unintended Consequences of AI

  • Jason Xenopolous,  Chief Global Creative Officer, VMLY&R
  • Oleg Korenfeld, Chief Technology Officer, CMI Media Group and Compas
  • Moderator: Julie Hurvitz-Aliaga, EVP, Innovation, Content and Partnerships

5:30-6:30PM

Happy Hour Sponsored by BioPharm

Closing remarks accompanied with food stations and open bar.

Where is the event being held?
Vie by Cescaphe 600 North Broad St., Philadelphia, PA

When is the event?
Monday, September 11th, 1pm-6:30pm

If I register online, how do I collect my badge?
There will be a registration desk inside the main lobby of the venue.

I have special accessibility needs/dietary requirement; can you accommodate me?
The menu will offer a variety of choices to support dietary needs.

Is there a dress code for the event?
Business casual attire.

Where can I find information about the event agenda and schedule?
On the event website or contact your account lead.

What parking arrangements are available at the venue?
Complimentary valet will be available at the front of the venue. Street parking is also available.

Where do I go to check in?
The registration desk.

Where is the keynote/my next session/the exhibition hall located?
Through the main lobby, past the bar.

Are there breakout sessions? Where can I find information about them?
Breakout sessions will be listed in the agenda.

What are the COVID-19 health safety guidelines for this event?
By attending this event, you are acknowledging that an inherent risk of exposure to COVID-19 exists in any public place where people are present. By attending, you voluntarily assume all risks related to exposure to COVID-19 and agree not to hold CMI Media Group or Compas or any of their affiliates liable for any illness or injury. Hand sanitizer will be available onsite and masks may be worn at your own discretion.