Decades of dedication. That’s what you’ll find behind every strategic decision, every data insight, every campaign we deliver. Our senior leaders aren’t just seasoned professionals—they are healthcare media veterans who’ve devoted their careers to one unwavering purpose.
Where Experience Meets Excellence.
This is where marketers with surgical precision meet analysts who see patterns others miss. Where innovators who push boundaries collaborate with media directors who know exactly which boundaries matter most.
We don’t just work together—we’ve lived this industry long enough to know that every decision we make ripples through real lives.
Seasoned. Specialists. Steadfast.
Our leadership team has witnessed healthcare transform, media evolve, and patients’ needs become more complex. Through it all, we’ve remained laser-focused on one truth: the right message, delivered with expertise, changes outcomes.
Because when you’ve spent decades in healthcare media, you don’t just plan campaigns. You understand the weight of every word, the power of every placement, and the responsibility that comes with both.
Experience you can trust. Results you can measure. Impact you can feel.
Meet the Team
Stan Woodland
Executive Chairman
As Executive Chairman, Stan brings 35+ years in healthcare marketing, leading industry change, fostering innovation and shaping CMI’s culture for growth.
Susan Dorfman
President and CEO
Susan is a DHA, author, and speaker who expertly drives promotional strategy, multi-channel media, and customer insights, delivering ROI in healthcare and life sciences.
Justin Freid
Chief Media & Innovation Officer
Justin, with 15+ years in media strategy and search, drives growth by identifying opportunities, breaking down silos, innovating, and leveraging data and technology.
Eugene Lee
Chief Operating Officer
Eugene, with 25+ years at CMI, leads global media strategy and operations. He’s an AMM Board member and Digital Health Scholar.
Marjolein Bruurs
Chief Financial Officer
As CFO, Marjolein brings vast experience, having served as Vice President of Acquisition Services at WPP since October 2016.
Julie Missaggia
Chief People Officer
Julie leads HR for over 1,200 employees across 9 locations, managing recruiting, retention, branding, development, D&I, and employee communications.
Oleg Korenfeld
Chief Technology Officer
Oleg brings 20+ years in marketing data and tech, driving transformational innovation. He will continue disruptive media innovation and implement global tech best practices.
Paul Kallukaran
Chief Analytics & Insights Officer
Paul specializes in making data work for brands, advising clients on the performance of their targets, messages, and channels/tactics.
Jose Ferreria
Chief Product Officer
Jose has 20+ years, defining strategic tech and data solutions, enhancing CMI’s ecosystem and ensuring its cutting-edge market leadership.