Teamwork makes the healthcare marketing strategy work.
Our skill sets unite to set results into motion.
We are more than a team. We are a unique meeting point where marketers collaborate with analysts, where innovators partner with media directors, and where it all comes together as one big, happy, devoted group of game-changers. We work together to transform potential reach into real-world results inside the health, wellness, and pharmaceutical industries. And we love every minute of it.
Meet the Team
Stan Woodland
Executive Chairman
As Executive Chairman, Stan does more than lead our team—he leads the industry. With a career that spans over 30 years, his work is widely recognized as a vehicle for change inside the healthcare marketing industry. His passion for innovation and excellence actively shapes CMI’s corporate culture as he fosters an ideal environment for supporting both personal and professional growth.
Dr. Susan Dorfman
President and CEO
Susan has immense experience in promotional strategy development, omni-channel/multi-channel media and relationship marketing, customer insights, and media innovation built to reach, engage, and deliver a return on investment. She is a Doctor of Health Administration, a published author, and an industry speaker with strong connections and ties to both the healthcare and life sciences industries.
Eugene Lee
Chief Operating Officer
With over 25 years at CMI Media Group, Eugene is responsible for the global operations of media business leadership, media planning, and media strategy disciplines across all clients. He was voted onto the Board of Directors of The Association of Medical Media and participates in the Digital Health Coalition as a Digital Health Scholar.
Melissa Giordano
Chief Client Officer
Melissa is passionate about partnering with clients to develop solutions for their business challenges. She actively explores innovative ways to join forces in order to accomplish the most ambitious of goals and pioneer the cutting edge of healthcare. She is dedicated to customer satisfaction and business development by creating consumer and professional healthcare promotional programs across multiple contexts.
Johanna Tompetrini
EVP, Group Client Director
Johanna prides herself on ensuring clients have the most effective, efficient, and integrated media plan possible. She has developed her expertise in the nearly 20 years she has spent working in pharmaceutical marketing. Johanna is passionate about infusing her brands with creativity.
Becky Frederick
EVP, Client Finance
With 25+ years of experience in healthcare media, Becky knows that change is the only constant inside this professional space. She thrives on reinventing the media wheel for her clients in anticipation of the ever-shifting pharmaceutical landscape.
Paul Kallukaran
Chief Analytics & Insights Officer
Paul’s wheelhouse is making data work for brands. He and his team step in as an indispensable resource to advise clients on how their targets, messages, and channels/tactics are performing.
Justin Freid
Chief Media & Innovation Officer
Justin has 15+ years of experience in emerging media and search as well as in core media strategy and is responsible for discovering areas of opportunities for growth and building what needs to be done to achieve growth. He has spent his career helping brands break down silos and push forward new and innovative programs while also helping his clients make the best use of data and technology.
Irene Coyne
EVP, Group Client Director
Irene is an accomplished health care marketing leader with over 20 years of strategic marketing experience. She has a passion for solving clients’ biggest business challenges, being an indispensable agency partner through superior service, and inspiring agency teams to deliver innovative, quality work.
Joe Warren
EVP, Growth
Joe has spent his career working at some of the top media agencies worldwide. He has worked diligently across multiple brands building a solid foundation in consumer advertising and has translated these skills across multiple international markets.
Julia Missaggia
Chief People Officer
Julia leads initiatives from recruiting to retaining talent, strategy and promotion of employer brand and employee experience, employee development and progression, talent management, inclusion & diversity, and employee communications for over 700 employees across 7 different locations in the U.S.
Marjolein Bruurs
Chief Financial Officer
As CFO of CMI Media Group, Marjolein brings vast experience, having served as Vice President of Acquisition Services at WPP since October 2016.
Leanne Smith
Executive Vice President, Data Strategy & Governance
Smith has been with the agency for 20 years and in the industry for over 25 years, bringing strategic experience and knowledge about all data insights and data connections organizationally to this executive level position. In this role, Smith oversees three aspects of data: data strategy and reporting; data ownership and governance; and data regulation, privacy and compliance strategy.
Oleg Korenfeld
Chief Technology Officer
Oleg brings over 20 years of marketing data and technology experience, focusing on how technology and vision can bring transformational innovation. His appointment will help continue the momentum of decades of disruptive innovation in media as well as implementation of tech best practices on a global scale.
Andrew Miller
EVP, Digital Activation
Andrew leads a powerhouse of experts helping us redefine how media is activated across high growth areas. His role in Digital Activation is across SEM, programmatic, video, retail/point of purchase and paid social.
Julie Hurvitz Aliaga
EVP, Innovation, Content and Partnerships
Julie Hurvitz Aliaga is EVP, Innovation, Content and Partnerships, expanding CMI Media Group’s intelligence offering, building out unique partnerships and creating a differentiator in the content and creative space.
Jose Ferreira
EVP, Product Strategy and Transformation
Jose has over 17 years of marketing experience. He is primarily responsible for defining strategic platform, technology, and data solutions that continue to enhance CMI Media Group’s marketing ecosystem and differentiates the organization as a cutting-edge market leader.
Kate Zwizanski
EVP, University Learning Services
With 17 years of experience in the healthcare media industry, Kate is passionate about mentoring and coaching, and explaining the “why” behind the “what.” As EVP, University Learning Services, Kate is responsible for ensuring that our staff are; supported throughout their careers, continuously shifting and pivoting skillsets, and adapting to the ever-changing landscape in which we operate.
Sandy Weag
EVP, Media & Communications Planning
Sandy Weag has returned to CMI Media Group to lead our media organization. She will focus on redefining and improving the company’s core deliverables, and cross-skilling the team into high growth media channels. Sandy will also move the management of media into a centers of excellence model that focuses on keeping our organization on the cutting edge of media strategy.
Shannon O’Malley
EVP, Group Client Director
Shannon is a passionate business leader who has been with the WPP since 2006 and the industry for over 24-years. She has a dynamic healthcare background in patient care, medical education, marketing, and media, working within top agencies in the New York area. Shannon has a proven track record of effectively managing client partnerships and maximizing business impact. She has exceptional skills mentoring rising leaders and prides herself on developing talent at the agency.
Dr. Assia Abada
EVP, Customer Insights and Analytics
Assia has extensive experience leading data sciences for clients across multiple industries including pharma. She leads a team of innovators including data scientists, data engineers, data analysts and UX developers to develop cutting edge decision support solutions powered by AI and machine learning. With several decades of proven data analytics experience, including predictive analytics and the practical and strategic application of AI/machine learning, she leads the analytics vision for the agency.
Interested in a career at CMI Media Group? Of course you are! Let's talk about it.
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