Key Responsibilties:

• Strategic Vision and Roadmap: Develop, own, and evangelize the long-term product strategy and roadmap for our pubisher solutions, aligning it with company objectives and market trends.
• Market and Competitive Analysis: Conduct market research, competitive analysis, and customer segmentation to identify emerging opportunities, threats, and unmet needs within the programmatic advertising landscape, with a particular focus on publisher and SSP requirements.
• Product Definition and Requirements: Translate strategic vision into detailed product requirements
• Operational Management: Leverage direct experience in publisher or SSP Ad Operations to inform product decisions, ensuring publisher products address real-world challenges related to yield optimization, latency, ad quality, fill rates, header bidding integrations, and reporting.
• Stakeholder Collaboration: Work closely with Engineering, Sales, Marketing, Business Development, and other Product teams to ensure successful product development, launch, and adoption.
• Performance and Metrics: Define key performance indicators (KPIs) for publisher products, monitor product performance post-launch, and iterate based on data-driven insights.
• Thought Leadership: Maintain an active role in the headspace of the industry through a regular output of thought pieces and presentations

Requirement:

• 8+ years of progressive experience in product management or product strategy, with at least 5 years specifically focused on ad tech platforms (SSPs, DSPs, Ad Exchanges, Ad Servers)
• Direct experience (minimum 3-5 years) in an Ad Operations role at a major publisher or Supply-Side Platform (SSP) is essential. This experience should include hands-on involvement with yield management, programmatic setup, troubleshooting, and partner integrations
• Deep understanding of the programmatic advertising ecosystem, including RTB, header bidding, server-to-server integrations, ad formats (display, video, native, CTV), and ad quality challenges.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication, interpersonal, and presentation skills
• Deep understanding of the software development landscape and emerging technologies.
• Strong analytical and problem-solving skills, with the ability to translate complex technical concepts into business value.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
• Experience in the adtech and/or martech industry required
• Bachelor’s degree or work experience equivalent