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Senior Analyst, Social Engagement - Cherry Hill, NJ - Chesterbrook, Pennsylvania - Parsippany, NJ - Philadelphia, PA

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Are you a social engagement innovator with a passion for connecting leading brands with influential voices? CMI Media Group is seeking a dynamic and strategic Senior Analyst, Social Engagement to join our rapidly growing team.
In this pivotal role, you will be instrumental in crafting and executing groundbreaking brand influencer strategies for our high-profile, high-tier clients, primarily within the complex and impactful pharmaceutical and health sectors. If you thrive on leveraging data-driven insights to build measurable, long-term partnerships and push the boundaries of social storytelling, this is your chance to make a significant impact.
You'll be a core client contact, collaborating seamlessly with Social Engagement Leads, Paid Social Directors, and WPP Partner Agencies. Your innovative, data-driven, and results-focused mindset will be at the heart of everything you do.

What You'll Be Doing:

  • Lead Influencer Strategy: Design, develop, and execute cutting-edge influencer strategies across leading platforms like TikTok, Instagram, and YouTube, ensuring direct alignment with client objectives.
  • Cultivate Powerful Partnerships: Forge meaningful, long-term creator relationships that expertly balance authentic brand storytelling with measurable performance outcomes.
  • End-to-End Campaign Mastery: Own the entire campaign lifecycle, from meticulous influencer identification and strategic outreach to skillful negotiation, seamless execution, and comprehensive performance reporting.
  • Innovate & Grow: Champion continuous experimentation with new influencer formats and programs, proactively identifying and scaling growth drivers for maximum client impact.
  • Collaborate & Influence: Act as a central connector, collaborating extensively with external vendors and internal cross-functional teams to deliver best-in-class strategic thinking and action for our clients.
  • Become an Industry Voice: Position yourself as a thought leader in the influencer and social space, offering unique perspectives and staying ahead of industry trends and updates.
  • Integrate & Elevate: Contribute to building a cohesive, integrated WPP social offering, enhancing our collective capabilities and achieving both internal and client objectives.
  • Inspire & Engage: Foster enthusiasm and commitment for our clients' business within internal teams, driving productivity and job satisfaction through trust and collaboration.

What We're Looking For:

  • Agency Expertise: Proven experience within an agency setting, managing Fortune 500, large-scale Pharmaceutical, or Health clients. Agency experience is strongly preferred.
  • Influencer Prowess: A minimum of 3-5 years of hands-on experience in influencer marketing, social strategy, paid social, or community management, specifically with high-tier clients in an agency or in-house SME environment.
  • Industry Acumen: In-depth knowledge of the Pharmaceutical/Health industry and its specific regulations within the social media landscape.
  • Tool Savvy: Proficiency with leading influencer tools such as CreatorIQ, Tagger, Klear, and similar platforms.
  • Strategic Visionary: A strong background in strategy and innovation, consistently seeking to elevate beyond the baseline and "dream bigger."
  • Masterful Project Manager: Exceptional project management and prioritization skills, with the ability to impeccably manage multiple complex projects simultaneously while maintaining high-quality output.

Bonus Points:

  • Experience with social media management (SMM) tools like Sprinklr, Sprout, Hootsuite.