Doceree Dialogue Episode 14: AI Is Changing Healthcare Search — What Marketers Need to Know About Discoverability, Measurement & AI
The latest Doceree Dialogue podcast episode features Courtney Mullen, SVP, SEM-Dept. Lead, CMI Media Group. The episode highlights how AI is fundamentally transforming healthcare search, urging marketers to urgently rethink discoverability, measurement, and content strategies. With organic, paid, and AI-driven platforms converging, pharma brands must move beyond siloed efforts, creating authoritative, multi-format content designed to be found by chatbots and users alike. Courtney also shared her key takeaways from our Agility event (which just won a MarComm award!) Listen to the podcast here.