What the First Wave of solli Elevate Honorees Tells Us About the Future of Pharma Media

The recent “solli Elevate” profiles highlight emerging leaders shaping the future of pharma media, with CMI Media Group’s VP, Global, Matt Durham, serving as a key example of the industry’s evolving landscape. Durham’s pioneering role, specifically entrusted with global responsibilities, signifies a crucial shift from traditional territorial media strategies, indicating a growing imperative for leading agencies to establish a broader international presence across key markets like Europe, Canada, and South America. Read the full article here.