What the First Wave of solli Elevate Honorees Tells Us About the Future of Pharma Media

The recent « solli Elevate » profiles highlight emerging leaders shaping the future of pharma media, with CMI Media Group’s VP, Global, Matt Durham, serving as a key example of the industry’s evolving landscape. Durham’s pioneering role, specifically entrusted with global responsibilities, signifies a crucial shift from traditional territorial media strategies, indicating a growing imperative for leading agencies to establish a broader international presence across key markets like Europe, Canada, and South America. Read the full article here.