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Analyst, Digital Marketing Analytics

As the Analyst, Digital Marketing Analytics  you will be responsible for the regular analysis and optimization of online and offline marketing campaigns for all assigned accounts. You will address ad-hoc analysis requests utilizing data from primary and secondary data sources, manage and develop reports and analyses, providing actionable insights. You will assist with defining KPIs as well as analyses and monitoring of business performance and trends to drive tactical and strategic campaign and business decisions. 
 
Primary Responsibilities: 

  • Work closely with the team to generate reporting and analysis of trends and support for optimization reporting efforts.  
  • Assist with the creation of measurement plans and KPIs based on strategic imperatives, communications objectives and media strategies.  
  • Help determine, track and revise KPIs and engagement goals for digital campaigns across channels including Display, Email, Search and Social. 
  • Interface regularly with partners and data team; proactively identify and resolve issues that arise including reporting discrepancies, data inaccuracies  
  • Provide recommendation on appropriate analytics implementation of online marketing campaigns 
  • Provide support for ad-hoc data & research requests on an as needed basis.  
  • Create and maintain quality documentation for all deliverables 

 
Requirements: 

  • 1-3 years of online marketing, direct marketing, web analytics, or statistics experience. Focus on online direct marketing or online media performance analysis a plus. 
  • Bachelor’s degree in marketing, statistics, mathematics, economics, psychology or other relevant degree 
  • Proven ability to manage deadlines and multiple/simultaneous competing projects/initiatives 
  • Demonstrated ability to work well within a cross-functional team environment  
  • Extensive experience with Microsoft Office (Excel and PowerPoint high efficiency) and one or more of the following tools: Adobe Analytics, Google Analytics, Tableau, Dataroma, Campaign Manager 360  
  • Strong attention to detail 
  • Experience with presenting data analysis a plus 

Business Insights · King of Prussia, PA · New York, NY · Parsippany, NJ · Philadelphia, PA

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