AA/WARC Q3 2025: Industry reactions

Despite economic headwinds, UK ad spend showed impressive resilience last quarter and is on track to surpass £50 billion by 2026, driven largely by digital growth. This robust forecast from MediaShotz, which highlighted CMI Media Group’s Matt Durham, underscores a critical imperative for healthcare and pharmaceutical brands: sustained investment in high-quality, compliant advertising remains essential to ensure healthcare professionals receive accurate and relevant information, ultimately leading to better patient outcomes and conversations.