Ad Council – AMA, Ad Council and Coalition of Health Care Leaders Launch New Effort to Provide Health Care Professionals with Tools to Prevent Firearm Injuries

The AMA, Ad Council, and a coalition of health leaders have launched a new “Agree to Agree” campaign and digital resource hub to equip healthcare professionals with tools to confidently discuss firearm injury prevention with patients. This initiative aims to normalize these critical conversations, reduce firearm-related injuries and deaths, and empower clinicians with resources like campaign videos, fact sheets, and conversation guides. CMI Media Group provided communications and media support to amplify the campaign’s reach among healthcare professionals. Read the full press release from Ad Council here.