AI, Compliance & Pharma PPC with Mike Kowlowitz of CMI Media Group

Pharma PPC faces unique hurdles: strict compliance, lengthy approvals, and limited first-party data. However, AI is revolutionizing the field, enabling smarter strategies and efficient performance. In the latest blog post from Adthena, Mike Kowlowitz, Director, Search Engine Marketing, CMI Media Group highlights AI’s impact on targeting, creative optimization (especially with responsive search ads), and strategic planning. Read the full article here.