Beet.TV – Reimagining Patient Reach: CMI Media Group’s Clifton Covey Pushes for Smarter, Privacy-Safe Ads

The healthcare marketing landscape demands a smarter, privacy-safe approach to patient reach. As Cliff Covey, SVP, Digital Activation shares in this new Beet.TV episode in partnership with Swoop, optimizing performance now means layering in diverse data points and prioritizing rigorous data privacy and consent, especially with the deprecation of third-party cookies in favor of more deterministic IDs. Crucially, TV’s role is rapidly evolving into a sophisticated, audience-based platform, becoming an essential omnichannel component for healthcare brands to balance precision, privacy, and creativity in engaging patients. Watch the full episode here.