Brands In ‘The Room Where It Happens’: Point-Of-Care Marketing

Explore the crucial role of Point of Care (POC) marketing in this MediaPost article, “Brands in the Room Where It Happens,” which focuses on a POCMA webinar featuring CMI Media Group and other industry experts. It dives into how brands can effectively engage patients and healthcare providers through digital and traditional channels including telehealth, digital waiting rooms, and electronic patient portal integrations. Read more here.