Can pharma’s recent spotlight on women’s sports move the needle on women’s health issues?

Pharma’s surging investment in women’s sports is proving to be a highly effective strategy, moving beyond traditional branding to genuinely address women’s health issues and foster community-level change. As highlighted by CMI Media Group experts, Melanie Lysaght, director of innovation at CMI Media Group, confirms that “the momentum, the surge, is real,” with growing client interest in this space. Kelly Morrison, group SVP, engagement strategy at CMI Media Group, further emphasizes the unique opportunity for brands to deeply engage, stating that partners can “help shape these leagues” and align their rise with the leagues’ own, leveraging influential female athletes to tackle health challenges in a less stigmatized environment. Read the article here.