Digiday – Danone Takes Cues From Pharma Marketing as GLP-1 Changes American Appetites

Regulations in pharma marketing pose challenges to creativity, but a new Digiday article points out that industries outside of pharma are taking a page from the healthcare marketer’s notebook. No one knows how to engage HCPs and patients better than pharma, so brands looking to connect with those audiences are experimenting with Point of Care and other marketing tactics that aren’t usually on their radars. Carly Kuper, SVP, Public Relations & Corporate Communications, and Ari Wexler, Group SVP, Engagement Strategy, share how influencer marketing has been around long before social media, and how playing by healthcare marketing’s “highly restricted” rules can be for the better. Read the full article here.