Digiday – Pharma Marketers Weigh Economy and Chance of TV Ad Ban During Upfronts Season

A new Digiday article reflecting on this year’s Upfronts shares that current events and the availability of better targeting are both top of mind as pharma marketers continue to shift budgets to digital media. Two experts from our Video Investment team, Toby Katcher and Debbie Makrakis, were consulted for the article, which shared that advertisers are leaning into continued investment in connecting with key audiences. Read the full article here.