eMarketer – Digital Channels Dominate how Healthcare Professionals Learn about Treatments and Drugs

HCP engagement tactics have continued to shift to digital, supporting doctors’ on-demand needs, according to a new eMarketer report that cites CMI Media Group’s Media Vitals data. For example, while hands-on and peer-based learning continues to be critical for surgical procedures, an average of 42% of HCPs across specialties rated clinical education videos as important or very important. Read the full report here.