EQUATIV – Q&A: Sustainable Media Buying Can’t Wait – A Conversation With CMI Media Group

The evolving landscape of digital advertising now critically intersects with environmental responsibility. In an exclusive interview, Daniel Winter, Vice President, Product Strategy, and Molly Farrell, Senior Vice President, Programmatic discuss with Equativ how CMI Media Group has strategically embedded sustainability into our core operations. Discover how our partnership with Equativ and the leverage of their GreenPMP+ solution has not only significantly reduced the carbon footprint of our digital campaigns but also achieved enhanced performance metrics, demonstrating that environmentally conscious media buying is a powerful driver of both responsibility and results. Read the full interview here.