Fierce Pharma – HCPs Conflicted on Corporate Messaging, But Some Admit Its Influence

This new Fierce Pharma article focusing on our research shares our findings that well over half of HCPs surveyed – 61% – have a favorable view of pharma companies. But many still have “unfavorable” views of brand marketing. Still, 40% of those surveyed recognize advertising as a “good tool” to share information. So where do we go from here? Group Client Director Danielle Koffer is quoted as recommending pharma focus on practical matters in advertising, “Since emotions are already primed as the baseline of this category, perhaps when you get down to advertising, HCPs just want the facts for their patients. Tell me that it’s going to work, educate me on how it’s going to work and tell me how I can get it.” Read the full article here.