Fierce Pharma – Pharma marketing in the time of COVID-19? Some halts, some hopes, but mostly uncertainty

March 26, 2020

While there is no business as usual anymore, pharma marketing is mostly staying the course for now in the shadow of COVID-19. CMI/Compas noted that while some of its clients are talking about pausing social media ads for now, the group also has others interested in expanding healthcare professional social media and virtual communications.

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