Fierce Pharma x Doceree – The Next Marketing with HJ: Decoding Role of AI in Healthcare Marketing Innovation with Mark Pappas

In a new Fierce Pharma x Doceree interview, The Next Marketing with HJ, founder and global CEO of Doceree Harshit Jain sits down with Mark Pappas, EVP, Innovation, to discuss if AI-based strategies are solving real world marketing problems or just proving to be smoke and mirrors. HJ kicks off the convo by asking Mark about the biggest problems that brands face when it comes to adopting AI in their marketing strategies, where Mark does not hold back as his response draws from his years of experience in the industry. Check out the episode here.