FiercePharma – CMI Executive Highlights Innovation, Personalization in Pharma Marketing

In an interview with Fierce Pharma, Melanie Lysaght, Director, Innovation shared her thinking on the trends across the pharmaceutical marketing landscape, emphasizing that innovation must be rooted in solving real problems. In addition, she discussed ideas on how pharma can learn from consumer and entertainment brands to build loyalty and trust. The full interview dives deeper into how pharma is breaking taboos and shifting into cultural conversation to create real impact. Watch the full interview here.