Forbes – From Sick Care To Self-Care: Rebuilding A System That Keeps Us Well

A new Forbes article written by CMI Media Group CEO Susan Dorfman focuses on a hopeful shift from sick care to health care, outlining a mission to improve the patient experience. Susan writes that we healthcare marketers are, “… often the first touchpoint in someone’s health journey—before diagnosis, before treatment, before they even realize they need help. That gives us both influence and responsibility.” Read the full article here.