Healio – Introducing Clinical Intel with Healio Smart Guidance: An AI-Integrated Intelligence Platform

Healio leveraged the Fierce Pharma buzz to host a special panel session, and the recording is now available. The panel, which featured Dr. Hansa Bhargava, Dr. Cynthia Matossian, Todd Armstrong of CMI Media Group, and Mark Bard of Digital Healthcare Coalition Group, dove deep into AI’s impact on healthcare. Key takeaways for us? While physician adoption of AI is rapidly increasing (with 60% seeing positive impact), marketers need to navigate it with a strategic hand. The discussion highlighted AI’s role in clinical workflow, the importance of transparency, and the shift in how HCPs consume information – moving towards consolidated, AI-powered insights. This means we need to rethink engagement metrics and focus on understanding HCP needs through deeper, AI-facilitated conversations, all while prioritizing brand safety and ethical use in a rapidly evolving landscape. Listen to the podcast here.