Introducing the First Annual solli x PatientPoint Point of Care Survey

The Solli x PatientPoint survey, which includes insights from CMI Media Group, reveals Point of Care (POC) as a highly trusted and clinically relevant channel, uniquely positioned to engage both healthcare professionals and patients at critical decision points. Despite its over $1 billion market value and proven efficacy in integrated campaigns, investment often falls short, often due to perceived measurement challenges and longer ROI cycles. The findings underscore POC’s dynamic expansion into digital and telehealth, urging marketers to embrace this evolving, essential strategy for empathetic, impactful messaging. Explore the full report and webinar here.