Marketecure – Cannes Special: Oleg Korenfeld from CMI Media Group gives with a Case Study on Implementing AI at and Agency

Live from Cannes, Marketecture sat down with Oleg Korenfeld, Chief Technology Officer, to discuss CMI Media Group’s experience integrating AI into agency media planning. Their conversation explores the challenges of working with multiple data sets, the limitations of generative AI in answering precise data queries, and how CMI has adjusted its approach to automation. Oleg also shares insights on legal considerations, practical rollout hurdles, and the future potential of AI in media insights and planning. Listen to the podcast here.